Thursday, June 18, 2009

Insights from User research

Here are the insights from user research

on-the-go information:
Every thing is news, but journalists extract the parts which related to most of people as news on newspaper and TV. Therefore, there are still some news useful to small group of people or people in specific place and time. This kind of information could be the meat super discount before store closing or rainbow in the sky. There are two features of on-the-go information, location specific and expired in a short time.

Real-time micro news
The news on newspaper normally are the average of an area. For example, the weather is the average of a city during a day. However, people may want to know what is the weather in the park now. Take education information as the other example. Parents may want to know the news about the school nearby instead of the national education policy.

Personality of the store
This is directly from the last post Nokia's chef(http://www.blogger.com/posts.g?blogID=5825667414375488540).


By the personal interest, I will go for the "personality of the store". However, it doesn't mean giving up the other two, because these concepts will be used when realizing the "personality of the store"

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