The chef of Nokia canteen uses twitter a lot. Everyday he will share his happiness of making great food. For example my vivid impression is last time he shared his proud pancake and everyone rushed to get it. This is an interesting example that technology bringing back the intimacy to the relationship of the restaurant and customer.
In the old day, the restaurants are every close to customers. They are neighbors almost for life long, so they know each other very well just like friend relationship. Therefore, there are more intimacy interaction between restaurant and customer. For example, when there are more fresh or great food material, they will share and recommend with neighbors.
In modern society restaurants serve for mass. The restaurants are trained to be de-humanized for providing a image of standard food quality. There is no personality inside. With the technology nowadays, it is good chance to bring this intimacy back to cold communication between people.
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